Crowd Ideation in General Electric to source new ideas for products and technology

The opportunity

General Electric refers to crowd ideation as ‘accessing a global brain’. The company invested a sizeable amount in using technology to connect with its 300,000 people around the organization to solve the biggest issues and enable radical innovation throughout the company.

The outcome

• General Electric have launched their own crowd ideation and innovation tool – Fuse.
• Fuse opens for crowd ideation across the global organization.
• 70,000 users across more than 150 countries.
• 3,844 ideas submitted.
• 80,000 comments logged.
• 120,000 votes cast in screening for the best ideas.
• 12 projects received funding of $55 million.
• 15% of submissions from students alone.

Source

• Bell (2020), "How Crowdsourcing is Helping GE Power the World."
  www.brightidea.com/blog/how-crowdsourcing-is-helping-ge-power-the-world/