The Commercial Excellence department at Copenhagen Airport looked to the use of crowd ideation to identify unique and emerging risks and uncertainties in the organization associated with the growth and physical expansion of the airport. The goal was to proactively identify upcoming risks that could have a profound or serious impact on revenue and thereby enable proactive decision-making.
The crowd ideation project consisted of 2 phases: a collection of ideas and subsequent filtering of ideas. Planned for 100 participants to participate in both phases of the study. First, the ideation phase was carried out and participants were asked to propose ideas on risks with an impact on revenue. Second, the same respondents were asked to filter all ideas by investing virtual ’coins’ in the best ideas, narrowing the ideation to a list of the most promoted 20 risks and uncertainties.