Crowd Ideation in Deutsche Telekom to tap into the collective intelligence

The opportunity

Deutsche Telekom, one of the largest Telco firms in the world, taps into the collective intelligence of their organization with crowd ideation. They do so to source for novel ideas and innovation.

The outcome

• Crowd ideation (internal platform – Genial)
• 11,000 suggestions
• 116 million EUR in savings
• 244 registered patents in the reporting period.

Source

• Tucci and Afuah (2018), "Creating and Capturing Value through Crowdsourcing".
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